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Be the DD and Win Campaign

Campaign
Ventura County Behavioral Health
2011

DESIGNATED DRIVER AWARENESS CAMPAIGN

“Collaboration with law enforcement, local restaurant/bar establishments and 'Be the DD and Win' Designated Driver program has positively impacted the safety of citizens across the County.”

- Sheriff Geoff Dean, Ventura County

Campaign Evolution

Ventura County Behavioral Health, Alcohol and Drug Programs, Prevention Services, launched the Be the DD and Win! campaign in 2011 through grant funding received from the Office of Traffic Safety. The project transitioned to Project SAFER in 2013 and ran through July 2016. The collaborative partnership included Project SAFER, Ventura Police Department, Thousand Oaks Police Department, Camarillo Police Department, Simi Valley Police Department, Straight Up Ventura County and VCBH ADP. Since the initial implementation in the cities of Ventura and Thousand Oaks, the campaign expanded to include Camarillo and Simi Valley.

Campaign Goals

The Be the DD and Win! campaign was a local, incentive-based campaign aimed at reducing alcohol-impaired driving. The campaign goals were to:
  • change social norms and perceptions related to being the designated driver;
  • educate the public that being the designated driver means not consuming any alcohol before driving;
  • reduce drinking and driving by promoting designated drivers.
The campaign was a collaborative effort between law enforcement, community volunteers, bars, clubs, restaurants, and other local businesses that rewards sober designated drivers during campaign/promotional nights.

Be the DD and Win! Highlights

Campaign Reach

  • 106 campaign promotional nights across the cities of Ventura, Thousand Oaks, Camarillo and Simi Valley
  • 34 Ventura County retail establishments participated
  • 6,238 designated drivers identified
  • Over $75,000 in prizes/incentives distributed
  • An estimated 16,000 patrons transported home and did NOT drive drunk!
  • 529 establishment staff members trained in Responsible Beverage Service Training

Resources

Be the DD and Win! Ventura County's Designated Driver Campaign. August, 2016, Evalcorp.
This report highlights the implementation of a regional designated driver campaign and provides recommendations for other jurisdictions interested in engaging in a similar strategy. Read about Lessons Learned and Recommendations for Implementation.
TAGS: Retailers, Youth, Parents, Special Populations, Young Women, Military, College, Legislation, Holiday DUI Enforcement
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